Pitch Deck Scorecard
Score your pitch deck across the 10 signals investors evaluate in 30 seconds. Identify weak slides before they silently kill your raise.
Your pitch deck is the first impression you make on investors. In the first 30 seconds, they'll evaluate whether your problem is real, your solution is unique, and whether they want to hear more. Most pitch decks fail silently because founders don't know which slides create doubt in investors' minds.
The Pitch Deck Scorecard evaluates your deck across the 10 core signals investors look for: problem clarity, solution uniqueness, market size credibility, traction evidence, business model clarity, team credibility, competitive moat, financial model quality, ask clarity, and design/narrative flow. You get a clear score out of 50, identify weak signals, and understand exactly which slides need rework before you pitch.
Score Your Deck
Rate each element 1 (weak) to 5 (strong)
How to Evaluate Your Pitch Deck
This scorecard evaluates your deck against the 10 signals investors use to screen pitches in the first 30 seconds. Score each element honestly—this isn't about feeling good about your deck, it's about identifying real gaps before you pitch. A score of 40-50 means you're ready. A score below 30 means you have work to do before outreach.
Pitch Deck Scoring Benchmarks
Use these benchmarks to understand what your score means and where you stand in the fundraising journey.
Common Mistakes in Pitch Decks
1. Leading with Solution Instead of Problem
Your first slides should make investors feel the pain your customers experience. If they don't believe the problem is real and urgent, your solution won't matter. Start with a problem that moves people emotionally, then explain why existing solutions fail.
2. TAM/SAM/SOM with No Bottoms-Up Analysis
Investors distrust top-down market sizing. "The market is $50B" means nothing. Instead, show customer acquisition unit economics: "Our SAM is 10,000 customers at $5K per year = $50M ARR. We acquired our first 100 customers at $500 CAC with 3-year payback." Bottoms-up numbers are credible.
3. Traction Slide Without Growth Rate Context
Don't just show absolute numbers. "We have 5,000 customers" is weak. "We grew from 1,000 to 5,000 customers in 3 months (40% MoM growth)" tells the story. Growth rate matters more than raw numbers because it proves demand acceleration.
4. Financial Projections Without Unit Economics Backing
Ambitious revenue projections are worthless without unit economics. Show CAC, LTV, payback period, and gross margin assumptions. Investors care less about the headline revenue number and more about whether your path to profitability is realistic.
Slide-by-Slide Guidance
Slides 1-3: Hook
Problem, problem evidence, why now. You have 90 seconds. If investors don't feel the pain, you've lost them.
Slides 4-6: Solution & Why You Win
Your solution, why it's unique, and your competitive advantage. Be specific—"We use AI" isn't a moat. "Our proprietary algorithm achieves 95% accuracy vs. 70% for competitors" is.
Slides 7-10: Proof & Path
Traction, team, business model, and financials. These slides convert interest into conviction. Show proof that customers want this and that your team can execute.
Slides 11-12: Ask & Closing
Be crystal clear: how much you're raising, what you'll do with it, and when you'll hit major milestones. Close with a memorable statement that reinforces why your mission matters.
Frequently Asked Questions
Go Deeper
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