Growth and GTM
Growth and go-to-market writing for startups: channels, funnels, and how to build a GTM motion that scales.
6 articles
Installment Sales: How to Defer Exit Taxes Legally Over Multiple Years
Installment sales under IRC Section 453 let you spread capital gains recognition across multiple tax years, potentially saving hundreds of thousands in taxes on a single exit.
Buy vs Rent: The Math Nobody Shows You
Renting is throwing money away is real estate marketing, not math. Buying wins only if you stay 7-10 years in moderate appreciation markets. The mortgage is only 50% of the true…
The HSA: The Only Triple-Tax-Advantaged Account in America
Pre-tax contributions, tax-free growth, tax-free withdrawals for medical expenses. Most people use it wrong as a spending account instead of investing it for decades of compound…
Asset Sale vs Stock Sale: How Deal Structure Affects Your Take-Home
Deal structure can swing net proceeds by 5-15%. Buyers prefer asset sales for the tax step-up. Sellers prefer stock sales to avoid double taxation.
The Six Exit Paths Every Founder Should Understand Before Selling
Strategic acquisition, PE rollover, IPO, secondary sales, MBO/ESOP, and keep-and-distribute. Each path has different economics, obligations, and suitability.
Why Blended CAC Is a Lie (And How to Model It by Channel)
Blended CAC --- total sales and marketing spend divided by total new customers --- is a useful headline number and a misleading operational metric. It obscures which channels are…