Format

Warnings and Pitfalls

What goes wrong and how to avoid it: common financial modeling errors, fundraising missteps, and expensive founder mistakes.

7 articles

160

The E-2 Visa Investment Spreadsheet: What Actually Counts as Qualifying Spend

A practical guide for founders tracking qualifying investment expenses for E-2 treaty investor visa applications. Eight categories of qualifying spend with typical ranges,…

Fundraising 12 min read
149

The Personal Finance of Taking the Entrepreneurial Leap

Startup failure is typically caused by running out of personal money, not bad ideas. Four prerequisites: zero high-interest debt, 6-12 month emergency fund, health insurance…

Start Ready 11 min read
146

Marginal vs Effective Tax Rates: The Myth That Costs You Money

People turn down raises and avoid side income because they misunderstand how tax brackets work. You only pay the higher rate on the income above the threshold, not on everything…

Start Ready 9 min read
143

Managing Wealth After a Liquidity Event: The First-Year Playbook

Do nothing for 90 days. Assemble a wealth team. Separate operating capital from investment capital. Avoid the common post-exit financial mistakes.

Exit Planning 10 min read
136

Asset Sale vs Stock Sale: How Deal Structure Affects Your Take-Home

Deal structure can swing net proceeds by 5-15%. Buyers prefer asset sales for the tax step-up. Sellers prefer stock sales to avoid double taxation.

Exit Planning 10 min read
098

The Revenue Recognition Trap: When Your Books and Your Bank Account Disagree

Revenue recognition and cash collection are different. Deferred revenue, payment terms, and AR aging create gaps.

Financial Modeling 9 min read
053

How to Write an Investor Update That Keeps Your Round Warm

Most founders either never send investor updates or send them only when things are going well. Both are mistakes. A well-written monthly update keeps warm investors engaged…

Fundraising 4 min read