Founder Stories
Founder stories and case studies worth reading: what actually happened, what was learned, and what to copy or avoid.
5 articles
Board Meetings: What Financial Data to Prepare and How to Frame Your Story
Board meetings require financial dashboards, progress against milestones, and forward-looking narratives.
COGS vs. OpEx: Why Getting This Wrong Destroys Your Gross Margin Story
Cost of Goods Sold (COGS) is what it costs to deliver your product or service to one additional customer. Operating Expenses (OpEx) is what it costs to run the company regardless…
How to Present Your Pitch Deck Without Reading Slides
Reading slides destroys investor engagement and signals weak preparation. Mastering improvisational presentationunderstanding your story deeply, using slides as visual support,…
Pitch Deck Iteration: A/B Testing Slides with Investor Feedback
Learn how to systematically iterate your pitch deck using investor feedback and A/B testing to increase closing rates and refine your story.
Pitch Deck Narrative Arc: Using the Hero's Journey for Founders
Master the Hero's Journey narrative structure to transform your pitch deck from a list of facts into a compelling story that moves investors emotionally and intellectually.